What everything on this site means, where the numbers came from, and what it cannot tell you. Worth five minutes once.

A normal day

Open Focus. Work the five. Close the tab.
  1. Each name shows why it surfaced — deal count, what they own, whether they are buying or selling.
  2. Look them up however you normally would. Most of the time that is checking whether you have someone in common.
  3. Mark what happened. Called, Left message, Appointment, Not interested, Try later.
  4. Tomorrow brings five new ones. Nobody repeats.
If five a day is too many or too few, change it at the bottom of Today. If tomorrow is a bad day, hit Skip tomorrow — follow-ups still come through, just no new names.

The five tabs

Focus

Your whole day. Five people, one at a time, each with the reason they came up and a line you could open with. Mark what you did and the next one appears. When the five are done, the day is done.

Tune-up

Jobs worth doing that have no deadline — reviews, your Google profile, the three different phone numbers published for you. Nothing here expires and none of it blocks your leads. Snooze anything you do not want to see.

Ask

Send Jayson a note, a screenshot or a voice message. A person reads every one and decides what to do — nothing you send changes the system by itself.

What the words mean

Active investor

Someone who has bought or sold at least twice since 2022, or three times in any combination. There are 256.

A single buy paired with a single sale is usually just a person moving house, so those 376 are excluded. What is left are people who treat property as something you trade, not somewhere you live.

Holds property

An active investor who also owns non-owner-occupied homes right now. 108 of the 256.

Both signals agree on these: a track record of transacting and inventory on hand. They are the strongest names on the list.

Accumulating

Bought more than they sold.

These are buyers. They want deal flow, which makes them a recurring relationship rather than one commission. Four of the top five are pure accumulators who have bought repeatedly and sold nothing.

Winding down

Sold more than they bought.

The opposite conversation. Someone selling down a portfolio is a listing opportunity, and may have several.

Long-hold owner

Owner of a non-owner-occupied home, ranked by years held. There are 1,932.

Treat this as the slower list. Long tenure measures not transacting — only 20 of these 1,932 have moved a property since 2022. Real equity sits here, but nothing says today is the day.

Years held

Years since the current owner took the deed.

Ranked on a curve that peaks at 24 years, not 'longest first'. Someone 45 years in is likely over 70, and that house tends to pass to heirs rather than get listed.

Owner lives away

The tax bill goes somewhere other than Johnson County.

290 of the long-hold owners, scattered across 169 different towns — about 1.7 owners per town. That is the pattern of people who moved away and kept the house, not investors buying into a market. Many are likely university alumni, which is a connection, not a barrier.

Non-owner-occupied

No homestead credit claimed on the property.

Iowa gives a tax break to people living in their own home. No credit usually means nobody lives there as a primary residence — so it is very likely a rental.

Assessed value

The county's valuation, not a market price or a listing price.

Useful for ranking and for sizing a portfolio. Do not quote it to an owner as what their house is worth.

Deals

Recorded sales where this person appears as buyer or seller, 2022 to 2026.

Pulled from the county's own sales records. Bulk condo registrations by developers are excluded, as are LLCs, banks and builders.

What this cannot do

There are no phone numbers.

These come from deed and parcel records, which do not carry them. You get a name and a property address. Skip tracing can attach numbers for roughly 9¢ each, but that is a separate decision — and a traced number is not permission to call it.

We cannot see listing history.

Whether someone used the same agent three times or sold it themselves is in the MLS, not in public records. That lookup is yours.

The expired-listings track is empty.

It stays empty until you export Expired and Withdrawn from the MLS, 6–12 months back. We then check which never sold and attach the owner from county records.

Nobody here has said they are selling.

Every signal on this site is propensity, not intent. Long tenure, repeat transactions and an out-of-town address make someone more likely to be worth a conversation. None of it is a motivated seller.